TRAINING & IMPLEMENTATION · HAESTUS TEAMS & LAB · PATH 04
Training and implementation that makes your team dangerous with AI
Done-with-you upskilling for Utah service businesses. We don't drop a playbook and disappear — we work inside your business until your team owns every automation we build together.
Available in St. George, Hurricane, and remote · All formats available
WHO IT'S FOR
Built for the whole team — not just the tech person.
You want to understand what AI can actually do for your margins, your team capacity, and your growth — without a 40-hour course or a consultant who talks past you.
You're the one doing the manual work. You'll leave knowing exactly which parts of your job AI can handle — and how to hand them off without breaking anything.
The tools that will save you the most time are the simplest to learn. We start here.
Go deeper on integrations, automation design, and building tools your non-technical colleagues will actually use.
“The question isn't whether your competitors are using AI. They are. The question is whether your team understands it well enough to use it better than they do.”
FORMATS
Three ways in. One outcome.
Start with a workshop to see if the fit is right, then step up. Most embedded clients began with a half-day.
FORMAT 01
Workshop
A focused half-day or full-day session for your team. We map your biggest manual bottlenecks, introduce the tools that solve them, and leave you with a prioritised action list. Best for teams that want a fast read before committing to a longer engagement.
Half-day or full-day · In-person or remote · Up to 10 attendees
FORMAT 02
Cohort Programme
A structured 4–6 week curriculum you work through alongside a small group of other Utah business owners and operators. Each session builds on the last. You leave with a working automation, a trained team, and a network of peers doing the same.
4–6 weeks · 2 sessions/week · Small cohort, 6–12 participants
FORMAT 03
Embedded Implementation
We work inside your business, week by week. Every automation we build, we build with your team — so they understand it, can maintain it, and can extend it. Ends with full documentation and a handoff call. The highest-ROI format for businesses serious about the shift.
4–12 weeks · Weekly working sessions · Unlimited async support
CURRICULUM
Six modules. Tailored to your vertical.
Every module is adapted to your business — a roofer's curriculum looks different from a title company's. Advanced topics are unlocked in the embedded track.
Not a classroom
Sessions happen inside your tools, on your workflows. You finish each module with something running in your business — not a slide deck about something you might build later.
AI Fundamentals for Service Businesses
- What actually works vs. the hype
- How AI voice agents, chatbots, and automation differ
- Where to start (and what to skip) in year one
Prompt Engineering Without Code
- Writing prompts that produce consistent, usable results
- Getting AI to write in your brand voice
- Reviewing and editing AI output — the human-in-the-loop
AI Phone & Text Agents
- Setting up an AI receptionist for your business
- Call routing, booking, and lead qualification
- Connecting your agent to your CRM or calendar
Website, Lead Capture & AEO
- Making your site visible to AI search engines (ChatGPT, Claude, Perplexity)
- Automated lead intake and follow-up sequences
- The AI Searchability Scanner — reading your own score
CRM & Dashboard Setup
- Replacing the 14-tab spreadsheet
- Automating status updates, reminders, and notifications
- Building a dashboard your whole team will actually use
Measuring ROI on Every Automation
- Instrumenting before and after — calls captured, hours saved, leads recovered
- Building the case internally for continued AI investment
- The honest numbers: what to expect in 30, 60, 90 days
OUTCOMES
What you leave with.
We instrument before and after. You see the delta — not just our word for it.
5–15 hrs
per week reclaimed from manual admin
Target range for the first cohort — instrumented and verified per client.
30 days
to first automation running in production
100%
ownership — every automation yours to keep and extend
FIRST COHORT · FOUNDER PRICING
We're taking our first Training cohort now at founder pricing. You get access to every module, weekly working sessions, and direct founder involvement — in exchange for honest feedback and a case study when you see results. Book a 20-minute call to see if it's a fit.
FOUNDING COHORT
Now forming
Utah business owners & operators
HAESTUS LAB
The community where Utah businesses stay current on AI.
After training ends, the learning doesn't. HAESTUS Lab is where members share what's working, troubleshoot together, and get early access to new tools and playbooks.
- Weekly implementation threads — real questions, real answers
- Early access to new HAESTUS tools before public launch
- Shared automation playbooks from across verticals
- Monthly live Q&A with Rocky
Lab opens at first cohort kickoff — secure your spot on a call and we'll send the invite the moment it's live.
FAQ
Common questions.
Didn't find what you need? Book a 20-minute call — we'll answer it directly.
No. HAESTUS Teams & Lab is built for the whole team — owners, ops managers, front-desk staff, estimators, and closers. We meet you at your level. Technical staff go deeper on automation and integrations; everyone else learns to use the tools, spot opportunities, and stop doing things manually that an AI can handle in seconds.
A workshop is a single focused session — great for a team orientation or a specific workflow problem. A cohort is a structured 4–6 week programme where your team builds skills alongside a small group of other Utah businesses. Embedded implementation means we work inside your business week-by-week: we co-build the automations, train your team on each one as it goes live, and hand the keys over with documentation. Most clients start with a workshop to see if the fit is right.
Core modules: AI fundamentals for service businesses (what actually works vs. hype), prompt engineering for non-developers, AI phone and text agents, website and lead-capture automation, CRM and dashboard setup, and AI-assisted content for AEO. Advanced modules (embedded clients): API integrations, custom workflow design, and measuring ROI on each automation. Every module is tailored to your vertical — a roofer's curriculum looks different from a title company's.
Clients who complete the embedded track typically report reclaiming 5–15 hours per week of manual admin work, a measurable reduction in missed leads, and at least one automation running end-to-end inside 30 days. Exact results depend on your starting point and how many workflows you tackle. We instrument before and after so you see the delta, not just our word for it.
Online courses teach concepts. We teach your team inside your actual business, on your actual tools, solving your actual problems. A roofer in St. George has different workflows and different customers than a generic SaaS company. You finish with automations running in production and a team that can maintain and extend them — not a certificate and a to-do list.
HAESTUS Lab is our AI implementation community for Utah business owners and operators. Members share what's working, troubleshoot together, get early access to new tools and playbooks we develop, and stay current as the landscape shifts. It's free to join for current and past clients. Link and details coming soon.
Yes. Everything we build with you during training is yours — the automations, the documentation, the workflows. We don't lock you in. You can run them independently, have us continue on retainer, or hand them off to an internal person we've trained.
Pricing depends on format and team size. Workshops start at a half-day rate; cohorts are priced per seat; embedded implementation is priced per engagement scope. We share exact numbers on a call once we understand what you're trying to accomplish. No mystery pricing — if it's not in your budget, we'll tell you honestly.